Here's how to start generating leads with blog posts

Content marketing is an indispensable strategy for your brand to stand out in the digital environment. However, it is not enough just to produce content in series to generate business, it is necessary to have a goal. This goal can be to subscribe to the newsletter, request a quote, buy a product or generate leads.

But why is generating leads so important to your company? Leads are potential customers who are interested in your business. In other words, generating leads means capturing the contact of those people who are most likely to purchase your products and services.

Lead generation services allows you to identify consumers who really have the potential to become customers. And, above all, it enables the qualification of these people - through content - who are not yet ready for consumption. This increases the chances of generating long-term sales.

Now that you already know that generating leads is essential for successful customer acquisition, here's how to start your strategy with blog posts:

Produce unforgettable content

The starting point for attracting your audience's interest is content. To create memorable content, you need to clearly identify what your persona expects. Some companies forget to consider what their ideal customer needs and fail.

For this reason, know all the details about your ideal buyer's profile. Interviews with key customers, for example, offer many valuable insights for building that content. Another possible action is to search for references on the internet.

The Buzzsumo tool presents, through the typed keyword, the publications that were most successful on social networks. Thus, it is possible to get good ideas to create an original and irresistible text!

Attract qualified visitors to your blog

Before any strategy to generate leads, your blog needs to increase the number of visitors. After all, how will it be possible to capture the contacts of your audience without an audience? So, invest in the famous SEO tactics so that your page is well positioned on Google. Observe the main keywords in your market to optimize your blog titles, subtitles, description, URLs and images.

In addition, social networks are fantastic channels for spreading your content and driving traffic to your page. Promote your articles so that the persona stays longer on the blog and, consequently, is converted into a lead.

Most of the time, without investing in media the results can take a long time to appear. Therefore, invest in ads on the main social networks so that the volume of qualified visitors increases considerably in a short time. Google AdWords is also a great online advertising solution. Ads can be used as a strategy to attract traffic and conversions.

But remember: more important than the amount of visitors is their quality. Focusing only on volume is one of the biggest mistakes made by brands. If you attract a huge number of people who are not interested in your business, lead generation will fail.

Use powerful Call to Actions

The irresistible invitation to a specific action is called a call to action. For your blog to be a source of leads, you need to create calls - especially at the end of the articles. You can concentrate the strategy in an e-book, webinar, infographic, among other formats. The important thing is to make the potential customer take another step within the consumer's journey.

Inserting banners on the side of the blog is also a great tactic to get the consumer's attention. Use contrasting colors to attract the persona and boost the generation of leads within your page.

In this way, the lead will be educated by your business until the moment of the purchase decision. This means that marketing will qualify the potential customer for the commercial team to contact you, when the time comes. With this strategy, the possibility of increasing sales grows more and more! After all, the lead will only be addressed when it signals a greater propensity to consume.

Create efficient landing pages to generate leads

When clicking on the call to action, the lead should be directed to the famous capture page. Many companies make terrible mistakes when creating landing pages with very long forms or with confusing communication. This certainly results in a drastic drop in lead generation. After all, people want to spend just a few moments to finish this process.

To prevent the potential customer from giving up and leaving your landing page quickly, it is essential to create a clear and objective page. In it, it is necessary to contain the main information about the reward that the persona will receive when filling in his data.

Initially, place few fields. Only name and email will be enough to start generating leads.

Don't forget the “thank you” page

Many people overlook the importance of this phase in lead generation. After the conversion, the potential customer must be guided on the next steps. That is, if the person downloaded an e-book you must inform that in a moment they will receive an e-mail containing the material or the download link, for example.

Another advantage of creating this page is to continue to lead the persona through the funnel. That is, you can suggest texts or videos that complement the material accessed. Consequently, the lead stays in contact with your brand longer. Thus, it advances more and more in the funnel towards the purchase decision.

Evaluate the results

To measure the effectiveness of your strategy, use the A / B test and compare conversion rates. Applying different call to actions can indicate which call converts more, for example. Other elements can be tested preferably, one at a time, such as: colors, text, position of information, filling fields, among others. The important thing is to be able to identify the necessary adjustments to generate more and more leads!

Starting a blog is an easy task especially with access to the right tools - anyone can create their own. However, forming an authority in the market to generate business is not that simple. It is necessary to have a well-structured planning to achieve positive results in the online world. After all, the process of generating leads is only part of the methodology proposed by Inbound Marketing.

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DJM Global is driving the revenue growth for businesses by marketing and sales team that will help you to increase the quality & leads toward the business. We provide services such as inbound lead management, customer development, demand creation, appointment setting, and much more.